Your catalog printing copy is different from other marketing copies because you’re describing many products in brief paragraphs. In fact, sometimes you even make your description even shorter (into words and phrases) just so you can cram as many products as possible.
The main purpose here is not to create knowledgeable target readers for your catalogs. What you really want is to get as many people to order from your product list by filling up your order form or calling for customer service.
Let’s face it, if your target readers are attracted to your products, then they won’t hesitate to get in touch with you to learn more.
So if you want a powerful catalog printing copy of sorts, here are some more Do’s and Don’ts for you. Who knows, you just might learn to provide your catalogs with short but strong words to get buying clients, instead of passive ones.
DO use sales strategies when writing your text.
Selling tools and words such as “Credit cards accepted”, “Free gift if you place an order now”, “Free consultation” – can work magic on your target readers. So use them as much as you can.
DON’T hide your contact numbers.
Contact numbers are very important in your catalog printing pieces. People do get irritated when they finally decided to order and can’t find the phone number (or any other contact information for that matter). And although emails are very popular right now, there’s no mistaking the attraction a phone number carries. People still do find calling and talking to a real person more appealing.
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