Contact numbers are very important in your catalog printing pieces. People do get irritated when they finally decided to order and can’t find the phone number (or any other contact information for that matter). And although emails are very popular right now, there’s no mistaking the attraction a phone number carries. People still do find calling and talking to a real person more appealing.
So in order not to get your phone numbers missed, put them in every page. This will provide ease and convenience when ordering; enough that they’ll probably remember it the next time they get your custom catalogs.
DON’T forget to put the discounts.
Always include the discounts in your color catalogs. Aside from the word “free”, discounts share topbilling when it comes to attracting readers to your custom catalogs.
And don’t be content with just putting it in your print material.
Find ways to make your discounts stand out. Use different ways of presenting it – 50% off! Or use graphics to emphasize the price cut.
DON’T forget to give your readers enough space.
In addition to keeping your custom print catalogs simple, don’t forget to provide your readers with enough space to write their information in your order form.
DO give your target readers clear instructions.
Do it step-by-step. Give instructions in your catalog copy that are simple yet concise. Don’t make your target readers second guess what the next step would be in returning your order form. Provide even a business reply envelope to make it easy for your clients to send in their order.
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