Thursday, March 11, 2010

Catalog Accessories


Contact numbers are very important in your catalog printing pieces. People do get irritated when they finally decided to order and can’t find the phone number (or any other contact information for that matter). And although emails are very popular right now, there’s no mistaking the attraction a phone number carries. People still do find calling and talking to a real person more appealing.

So in order not to get your phone numbers missed, put them in every page. This will provide ease and convenience when ordering; enough that they’ll probably remember it the next time they get your custom catalogs.

DON’T forget to put the discounts.

Always include the discounts in your color catalogs. Aside from the word “free”, discounts share topbilling when it comes to attracting readers to your custom catalogs.

And don’t be content with just putting it in your print material.

Find ways to make your discounts stand out. Use different ways of presenting it – 50% off! Or use graphics to emphasize the price cut.

DON’T forget to give your readers enough space.

In addition to keeping your custom print catalogs simple, don’t forget to provide your readers with enough space to write their information in your order form.

DO give your target readers clear instructions.

Do it step-by-step. Give instructions in your catalog copy that are simple yet concise. Don’t make your target readers second guess what the next step would be in returning your order form. Provide even a business reply envelope to make it easy for your clients to send in their order.

Kids Catalog


Most people that I know love to shop for new things. There is something great about getting something new to wear or to use in your home or office. The problem, however, is that there are so many places to shop that it can become a time consuming event that no one really has time for. I have found that one of the best ways to shop for all the things I need and want is to use a catalog.

Using a catalog for shopping has become my new best friend. One of the greatest things about it is that I can shop from home. No more piling the kids in the van and heading off for hours of shopping at various stores. It can be much easier and much more time efficient to stay at home, let the kids play, and shop from a catalog.

The great thing today is that most stores have a catalog available to customers. You can easily call the customer service department of the store you are interested in and have a catalog sent to your home for little or no charge. Some stores even allow you to sign up for a subscription to their catalog online. Think about the stores you love to shop in and then figure out how to get a catalog from each of them. By using a catalog you will not have to sacrifice finding great items at any of your favorite stores.

Free Catalog


Marketing at your fingertips – that’s the essence of catalog printing.

With catalogs there is no need to present the exact product or demonstrate the services that your company is marketing. All it takes is a state-of-the-art catalog.

In designing catalogs, areas of concentration must be made clear so as to be considered. The first of these areas is the product or service. Some product need not be included in the catalog while some are vital. Choosing which are to be included, therefore, is a meticulous task to do.

Another area of consideration is the categorization of the products or services. There are products that can be grouped as one while there are products that need to be given extra emphasis so it is better to separate them from the rest. These products may be the feature for the month or the new releases of the company. Same thing should be considered in marketing services. Sorting is the key to an organized catalog.

Next to the category is the description. The latter must be exact or definite. Start by stating the name of the product or service followed by the feature or brief description per se. The words may range from 30 to 60 words per product or service.

The overall look is the main consideration since it is the heart of every catalog. Moreover, good taste in the choice of photography, colors and words is a must.

When it comes to catalog printing, there are different processes available. The first is the web press which is a type of offset printing. This printing process uses rolls of paper instead of sheets.

Catalog Apparel


Your catalog printing copy is different from other marketing copies because you’re describing many products in brief paragraphs. In fact, sometimes you even make your description even shorter (into words and phrases) just so you can cram as many products as possible.

The main purpose here is not to create knowledgeable target readers for your catalogs. What you really want is to get as many people to order from your product list by filling up your order form or calling for customer service.

Let’s face it, if your target readers are attracted to your products, then they won’t hesitate to get in touch with you to learn more.

So if you want a powerful catalog printing copy of sorts, here are some more Do’s and Don’ts for you. Who knows, you just might learn to provide your catalogs with short but strong words to get buying clients, instead of passive ones.

DO use sales strategies when writing your text.

Selling tools and words such as “Credit cards accepted”, “Free gift if you place an order now”, “Free consultation” – can work magic on your target readers. So use them as much as you can.

DON’T hide your contact numbers.

Contact numbers are very important in your catalog printing pieces. People do get irritated when they finally decided to order and can’t find the phone number (or any other contact information for that matter). And although emails are very popular right now, there’s no mistaking the attraction a phone number carries. People still do find calling and talking to a real person more appealing.

Home Decor Catalog


The popularity of African home decor reflects in the growth of this trend over the last three years. More interior designers and buyers longing to spice up and ad a sense of adventure to their homes have sought African decor items to fill that need.

For centuries the continent of Africa has produced inspired works of art people around the globe envy. For example, objects made from stone, clay, woods and other natural materials.

With the popularity of earth-friendly home decor products, African home accessories seem like a natural (pardon the pun) fit for today's demanding home decor market and consumer.

African decor produced from natural earth friendly materials continues to grow in popularity among interior designers. The most popular forms of African tribal decor is wood figurines, wood masks and animal wood carvings.

These African wood carvings often made from trees that replenish easily because of faster growth - as opposed to other trees. For example, trees such as bamboo, teak and other fast growing varieties.

Colorful African baskets of all sizes continue to grow as a popular home decor accessory, adding a splash of color and interest to any room. The popularity comes from the double benefits of a decorative piece that's also used for storage purposes.

Quality hand-made African home decor baskets crafted with various kinds of loom add variety to any home decor. The better quality form of loom is the horizontal pedal loom. The horizontal loom is most popular from the regions of West Africa.

Gift Catalog


Most people that I know love to shop for new things. There is something great about getting something new to wear or to use in your home or office. The problem, however, is that there are so many places to shop that it can become a time consuming event that no one really has time for. I have found that one of the best ways to shop for all the things I need and want is to use a catalog.

Using a catalog for shopping has become my new best friend. One of the greatest things about it is that I can shop from home. No more piling the kids in the van and heading off for hours of shopping at various stores. It can be much easier and much more time efficient to stay at home, let the kids play, and shop from a catalog.

The great thing today is that most stores have a catalog available to customers. You can easily call the customer service department of the store you are interested in and have a catalog sent to your home for little or no charge. Some stores even allow you to sign up for a subscription to their catalog online. Think about the stores you love to shop in and then figure out how to get a catalog from each of them. By using a catalog you will not have to sacrifice finding great items at any of your favorite stores.

Mail Order Catalog


One of the downsides to using a home improvement catalog to order your materials is that you can never be sure of the exact colors and grains of the wood and other materials that you'll be ordering. If you go to a physical store, on the other hand, you know exactly what you're getting because you can see and touch it in real life before committing to purchasing. Also, it is very rare that a home improvement catalog will have the items that you want on sale. If you go to a store, however, you can see the items that are on sale and base your product purchasing on that. Another advantage to going into stores is that you can go to several of them to see who has the best prices.

If you do all of your shopping through a home improvement catalog, you also have to be aware that you'll be charged a lot of shipping costs. It might be far more affordable to rent a truck and go pick up the items that you want from a physical store than ordering your materials. Even though some catalogs may offer free shipping, if you aren't happy with the product once it's delivered you'll still have to pay for the return shipping, which won't be cheap.